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Don't use free clipart for your brand mascot. Think about it - do you want everyone else in the world using the same cartoon character you are? If you go the clipart route to save money, instead of having a custom character designed for you, be sure to go to one of the clipart developers that specialize in brand mascots so the character you choose is not in the public domain where anyone can use it for free. A good site for royalty free brand mascots is Toons4biz.com. There are so many ways to use it... print on a brown paper and you can wrap coffee cups, print on regular or colored paper and then use scrapbooking die cuts to fancy up the edges for a doily effect, or, resize the clipart to small, convert it to a gray and print a repeating pattern on the paper which can even be used to wrap small presents, or as placemats, even origami! Like any marketing tactic though, poor execution can have detrimental affects. A poorly executed cartoon brand mascot can undermine quality and value and tarnish your brand. Here are some do's and don't if you are considering using a cartoon brand mascot to promote your company, product or service: All of these items can easily be created with artwork found online or on a computer. The average person should be able to locate all of the images needed to create such artwork in a few minutes and simply use Clipart to include them in their document.
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