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Whenever the layout editor needed a graphic for the paste up, two options were available: produce it or find it. In both cases, the graphic was located separately before being cut out or "clipped" to fit the space on the paste up. This clip art procedure carried over to the introduction of the first desktop computers with VCN Execuvision developing a professionally-drawn digital clipart library in 1983. Throughout the '80's and '90's, the popularity of clipart grew to fill the increasing need made by the rise of desktop publishing. Soon, gone were the days of physical camera-ready paste ups-though, as with clipart, the term persisted-and in came the days of Illustrator, PageMaker, Publisher, and more. Don't use free clipart for your brand mascot. Think about it - do you want everyone else in the world using the same cartoon character you are? If you go the clipart route to save money, instead of having a custom character designed for you, be sure to go to one of the clipart developers that specialize in brand mascots so the character you choose is not in the public domain where anyone can use it for free. A good site for royalty free brand mascots is Toons4biz.com. The type of clipart that I use is important for all of the different effects that I'm creating. It needs to be a vector drawing for sure, as non-vector drawings are bitmaps that don't resize nicely... they'll just get all bumpy and not look good. Also, I'm drawn to simply line art because if it's too complex sometimes it doesn't look as good in the different sizes. It's also good if it's a single color, usually black, because then I can change it to whatever I want quite easily just using simple graphics software. Just remember, simple is better, is cleaner, and usually creates a more sophisicated look. You can have your feast of logos, mascots, identity and business cards, invitations, letterheads. In addition, there are no hassles of license terms. The electronic art available on the Internet is an extension of this concept. These images are digitized drawings on low resolution used for decorating Invitations and E-greetings.
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