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Cartoon characters can be powerful marketing tools. Just look at the Jolly Green Giant, the Pillsbury Doughboy, the M&M characters, Tony the Tiger or the Keebler Elves. However, there are some rules that apply to using a cartoon brand mascot effectively. Use properly, a cartoon brand mascot can make an indelible impression and help you build a powerful brand. It can make your product or service highly recognized and perhaps more importantly - liked by potential customers. It can help you stand out in highly competitive market places, add value, command a higher price and hence - more profitable. Many webmasters have heard of Creative Commons and have seen images tagged with it on Wikipedia. However, very few people know that there is a huge library of such images, which are in the public domain and are free to use in your website or blog. These images are contributed by a variety of websites and their users. The creative commons website allows you to search for creative commons images based on a keyword, across websites which have such images on offer. Independently owned restaurant owners such as pizza or Mexican restaurants need to be careful when they use clipart to promote their restaurant. Yes, it gives you an inexpensive solution, but it's easy to do more damage than good if you're not careful. After all, there is a reason why the big franchises pour so much money into their marketing. Business is like a barracuda-swift and silvery, sliding through the water and cutting past its prey. Business is also like a dandelion, quick to take root and swift to blow away; unless that dandelion grants a wish, it may vanish on the wind. But whether animal or vegetable, in the water or on the land, can business be-free? As in, can a business provide something for free? Well, free clipart is part of a broad history of online distribution services aimed to increase the public domain and enable the small businessperson. Even in our metaphors-barracudas, water, prey, dandelions, and wind-we have hit on just a small sampling of online clipart.
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