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Part of the problem is the plethora of clipart available on the Internet today. If you do a search for restaurant food clipart, you'll get pages and pages of obscure images executed in a wide variety of styles. It's difficult, if not almost virtually impossible to assemble an effective brand building set from a variety of sources. The best solution is to find a clipart supplier that has pre-assembled sets executed by a single artist in a consistent style. One source, Toons4biz.com, has several clipart sets built around different types of food characters specifically designed for restaurant promotion. These cartoon characters include a chef hat, pizza slice, taco, beer mug, chili pepper, steak and others designed as a brand mascot much like the Jolly Green Giant or the Pillsbury Doughboy. Each comes in a clipart set with many versions of the character, and logo templates, so restaurant owners can build a robust marketing and brand building campaign around the character. For example, a parent might include the image of a Baby Jesus on each of the items that will be covered in December or a Easter bunny on items to be covered in Spring. Parents may use blank labels and print our their own custom stickers for this purpose using any of the free LDS clipart resources online. Microsoft offers thousands of free images, animations, photos and sounds for download. MS has also partnered with stock image resellers Fotolia, iStockphoto, Veer Images, NVTOfficeClips, Presentation Pro, Animation factory and PhotosToGo to offer millions of high resolution, top quality images - but of course, those cost money. Do give your cartoon character a challenge. Sonny goes cuckoo for Coco Puffs. The Trix Rabbit never gets to eat Trix. The Giecko cavemen never get the respect they want. What these challenges do is make the character more endearing. People empathize with them, and that forms a bond. How important is having an emotional bond with your customers?
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