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While colleges have the budget to have a professional graphics department oversee the licensed used of their mascot to ensure it's consistency and integrity, high schools do not, and typically rely on generation after generation of student volunteer artists to create art for t-shirts, banners, the yearbook and other school projects. The problem is the lack of consistency. If you had 100 artists draw a panther, they'd all look completely different - each with their own style; and inconsistency is the single biggest factor in deteriorating a brand. The Pillsbury Doughboy doesn't look a lot different now than he did 50 years ago, and for good reason. Ultimately, here is the way to think of how clipart affects you. The barracuda might be your venture-but let's say the barracuda is the clipart. It cuts through the marketing fluff and weaves its way into the hearts of your advertising audience. The dandelion is your small business finance. If you aren't careful with it-if you don't want it enough-it blows away, never to be seen again. Free clipart fixes that. Think outside the box. Think creatively. Think free-and think freely; then, you will have the mindset you need to make something happen with your small business. Finance may not be free. It may be frustrating. But making your name can be made easier. Just look for the swift silvery flash, make a wish, and make it work. Cartoon characters can be powerful marketing tools. Just look at the Jolly Green Giant, the Pillsbury Doughboy, the M&M characters, Tony the Tiger or the Keebler Elves. However, there are some rules that apply to using a cartoon brand mascot effectively. Use properly, a cartoon brand mascot can make an indelible impression and help you build a powerful brand. It can make your product or service highly recognized and perhaps more importantly - liked by potential customers. It can help you stand out in highly competitive market places, add value, command a higher price and hence - more profitable. It can be very aggravating. True enough, these people need to get enough money to run their websites and that is a good way to do it. But for the person just looking for a little cool looking Christmas tree, or a reindeer or even a set of stars to go on the Christmas letter they are creating, it can be a lot of work to try and download a free design.
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