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Whenever the layout editor needed a graphic for the paste up, two options were available: produce it or find it. In both cases, the graphic was located separately before being cut out or "clipped" to fit the space on the paste up. This clip art procedure carried over to the introduction of the first desktop computers with VCN Execuvision developing a professionally-drawn digital clipart library in 1983. Throughout the '80's and '90's, the popularity of clipart grew to fill the increasing need made by the rise of desktop publishing. Soon, gone were the days of physical camera-ready paste ups-though, as with clipart, the term persisted-and in came the days of Illustrator, PageMaker, Publisher, and more. The potential number of uses for Clipart in documents and web design is infinite. The only thing limiting the creative use of images is the imagination and ability of the user. Just a few interesting pictures downloaded from online sources and used as Clipart can improve the look of virtually any document and the right images will transform it into one that people will actually want to look at and enjoy. Ideally, you should look for clipart that comes in a set of images designed by the same artist specifically for restaurant promotion. The mistake most independent restaurant owners make is that they pick up a piece of art here and a piece of art there, and pretty soon they have the house that Jack built. The illustrated hamburger is more graphic and contemporary; the illustration of the Chef may be more cartoony; a background illustration of a country setting may be more realistic; graphic symbols of the various offerings may have a high-tech look that clashes with the warm atmosphere you're trying to create. One effective option schools turn to is clipart, but beware - there is a lot of poor quality clipart. One important factor to consider is if the clipart image you find comes in a set with matching graphics. It is best to use the clipart from a source that specializes in school mascots, so you can get your mascot in a variety of poses. Using the exact same image each time gets tiresome. Being able to inject some variation, without losing consistency-of-style, is important. Look for clipart sets that feature your mascot doing a variety of things suitable for yearbook, banners, posters, t-shirts and other school related activities.
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