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Modern clipart sprawls itself across the web, whether as decoration for a website or as actual web content. Image and graphics libraries seem to spring up as readily as weeds in the summer, ranging from lower-end groupings of images to high-quality, high-volume clipart libraries. Stock photography has also started to come into vogue as an alternative to clipart, which is usually illustrated by hand or computer. Of the several ways that clipart can be accessed, clipart in the public domain-where the creator has divested her or himself of all copyright and donated the art away-tends to be the most popular. An interesting problem arises, however, whenever clipart in the public domain is downloaded and edited. Technically, a person who edits clipart creates his or her own copyright for it. More and more, though, courts and laws are working to help facilitate the easy spread of clipart while preserving the rights of those who want to hold on to it. Generally, image copyright gets its lease royalty-free so that clipart users can tackle their project with one payment and no worries. Of course, free clipart still bounces around online and is often a viable alternative. All the way from pencils and paste ups to photos and desktop publishing, clipart makes its mark in the arts. By searching the internet, a scrapper can get ideas, inspiration, quotes, sayings, fonts and clipart for free. Many times, these items and inspirations are published online by other avid scrapbooking fans who simply want to share their creations with others who love the art. Do take the time to write a personality profile articulating the characteristics of your cartoon brand mascot. Write his life story. Tell your customers all about him. Flesh out his personality, and be sure he behaves consistently with who he/she is. Don't just use one version of your cartoon character. Mix it up and have him doing a variety of things to keep your brand building campaign fresh, yet consistent.
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