African American Santa Clause Clipart
When you assemble the elements that will ultimately make up your restaurant brand, understand that they need to work together - not against each other. It's like assembling a stylish outfit for you to wear. Would you wear old sneakers with expensive nylons, a leather skirt, bikini top, a canvas purse with a silk bow in your hair while wearing purple lipstick with a rubber snake necklace? Using clipart elements to build your brand is the same thing. You need to make sure the elements are executed in a similar style: graphic, contemporary, traditional, organic, sketchy, cartoony, fun, warm, elegant, energetic, bold, delicate. Cartoon characters can be powerful marketing tools. Just look at the Jolly Green Giant, the Pillsbury Doughboy, the M&M characters, Tony the Tiger or the Keebler Elves. However, there are some rules that apply to using a cartoon brand mascot effectively. Use properly, a cartoon brand mascot can make an indelible impression and help you build a powerful brand. It can make your product or service highly recognized and perhaps more importantly - liked by potential customers. It can help you stand out in highly competitive market places, add value, command a higher price and hence - more profitable. Your friend usually doesn't take advantage of you. If he did, you'd probably drop-kick his game console during the night or something (he might be your roommate, after all). That at least keeps him on his toes-or the edge of his rolling office seat-but he still lets your work slide behind the other work. He comes in first, his customers second, and you, his friend, come in third. You might think that free clipart is a cop-out. If you have the graphic design friend, after all, he can probably get you some pretty sweet free graphics (or design them at least for cheap). We're here to say, though, that your friend-wonderful, potato-chip-consuming guy that he is-does not prevent you from using free clipart as a viable design tool.