The following design guidelines assume that you have scanned a drawing into your computer or have located a piece of artwork and imported the image.
Like any marketing tactic though, poor execution can have detrimental affects. A poorly executed cartoon brand mascot can undermine quality and value and tarnish your brand. Here are some do's and don't if you are considering using a cartoon brand mascot to promote your company, product or service:
Business is like a barracuda-swift and silvery, sliding through the water and cutting past its prey. Business is also like a dandelion, quick to take root and swift to blow away; unless that dandelion grants a wish, it may vanish on the wind. But whether animal or vegetable, in the water or on the land, can business be-free? As in, can a business provide something for free? Well, free clipart is part of a broad history of online distribution services aimed to increase the public domain and enable the small businessperson. Even in our metaphors-barracudas, water, prey, dandelions, and wind-we have hit on just a small sampling of online clipart.