The term 'Clipart' refers to images that can be copied from a source and easily pasted into a document in a computer. An example of such art would be a stylized letter or a picture of a Christmas tree that could be pasted on a Christmas card or menu.
Don't use free clipart for your brand mascot. Think about it - do you want everyone else in the world using the same cartoon character you are? If you go the clipart route to save money, instead of having a custom character designed for you, be sure to go to one of the clipart developers that specialize in brand mascots so the character you choose is not in the public domain where anyone can use it for free. A good site for royalty free brand mascots is Toons4biz.com.
Every day children pass by; they will tear the strips attached on the chain until everything is gone, just in time for the holiday!