School mascots are firmly entrenched in the college ranks. It's hard to think of a major college that doesn't have a well-developed mascot that adorns everything from sweatshirts to coolers to bumper stickers. In fact, colleges with a more highly developed school mascot make more revenue selling ancillary products than those colleges that don't.
Cartoon characters can be powerful marketing tools. Just look at the Jolly Green Giant, the Pillsbury Doughboy, the M&M characters, Tony the Tiger or the Keebler Elves. However, there are some rules that apply to using a cartoon brand mascot effectively. Use properly, a cartoon brand mascot can make an indelible impression and help you build a powerful brand. It can make your product or service highly recognized and perhaps more importantly - liked by potential customers. It can help you stand out in highly competitive market places, add value, command a higher price and hence - more profitable.
Modifying clipart makes it look professional, unique, and interesting. Here are a few ways clipart can be modified to enhance its appearance: