The climax of course is Christmas day. As a child, you wake up at 5am just to sit and wait anxiously at the bottom of the stairs until the sun comes out. As a parent, you wake up early to un-package a box or set up a toy train, imagining your children's faces the whole time.
Other businesses go easy on frills, preferring a no-nonsense approach to work. This might work for undertakers and similarly macabre enterprises, but it's not going to work for an entertainment company. The reality falls somewhere between these town extreme examples. Some business can afford to skim on the frills - in fact, it's often tasteful that they do - but many others can't. If your business falls into the second category, what to do?
When you throw a baby shower, it's really great to get a nice theme going. I find the easiest way to do this is to find some baby shower clipart that looks great, but isn't too complicated.