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School mascots are firmly entrenched in the college ranks. It's hard to think of a major college that doesn't have a well-developed mascot that adorns everything from sweatshirts to coolers to bumper stickers. In fact, colleges with a more highly developed school mascot make more revenue selling ancillary products than those colleges that don't.
This is an important lesson for high schools, middle schools and elementary schools. All have to raise money, and it's far easier to do with apparel that features a school mascot that the student body embraces. Your mascot is the single most important marketing asset your school has, and if handled properly, can greatly enhance your school's reputation and bottom line.