Yes, many think that branding is only important in fast food and retail operations, but it's extremely important to colleges that have to compete for student tuitions; and it's even gaining importance among high schools, and their surrounding communities, that are vying for prestige to boost neighborhood reputations/value. More successful high schools are now recruiting star athletes and students with high academic achievements, and the school's reputation can either help or hurt those efforts.
Like any marketing tactic though, poor execution can have detrimental affects. A poorly executed cartoon brand mascot can undermine quality and value and tarnish your brand. Here are some do's and don't if you are considering using a cartoon brand mascot to promote your company, product or service:
Another interesting place to look at for your image needs is Microsoft Office ClipArt in the Microsoft Office Program. As per the EULA of the Office Program, you can use these images in any document or for any work as long as you are not distributing only the image. Microsoft also allows access to its huge database of quality clipart and graphics at office.com. These images are of high resolution and some are even in vector format. You can download images and use them in your website or blog without a hassle. The Office.com Terms also mention that you can use these images in any document, even if it is for commercial purposes.