Modern clipart sprawls itself across the web, whether as decoration for a website or as actual web content. Image and graphics libraries seem to spring up as readily as weeds in the summer, ranging from lower-end groupings of images to high-quality, high-volume clipart libraries. Stock photography has also started to come into vogue as an alternative to clipart, which is usually illustrated by hand or computer. Of the several ways that clipart can be accessed, clipart in the public domain-where the creator has divested her or himself of all copyright and donated the art away-tends to be the most popular. An interesting problem arises, however, whenever clipart in the public domain is downloaded and edited. Technically, a person who edits clipart creates his or her own copyright for it. More and more, though, courts and laws are working to help facilitate the easy spread of clipart while preserving the rights of those who want to hold on to it. Generally, image copyright gets its lease royalty-free so that clipart users can tackle their project with one payment and no worries. Of course, free clipart still bounces around online and is often a viable alternative. All the way from pencils and paste ups to photos and desktop publishing, clipart makes its mark in the arts.
Do have a professional cartoonist/graphic designer develop it for you. There are many fine nuances that go into a well-designed cartoon brand mascot. What looks good on the sketchpad may not look good when it's reduced down to fit on a business card. A cartoon brand mascot may need to look good on a computer screen, embroidered on a shirt, etched on a pen, printed on a business card or blown up on a billboard. A good designer knows how to use the proper line weights; colors and shading that reproduce and hold their integrity over a wide array of applications.
Do make sure your cartoon advertising character is executed in a variety of poses so you can use him in a wide array of applications.