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Yes, many think that branding is only important in fast food and retail operations, but it's extremely important to colleges that have to compete for student tuitions; and it's even gaining importance among high schools, and their surrounding communities, that are vying for prestige to boost neighborhood reputations/value. More successful high schools are now recruiting star athletes and students with high academic achievements, and the school's reputation can either help or hurt those efforts. Don't draw or design it yourself, unless you are a professional cartoonist or graphic designer. Your cartoon brand mascot is the cornerstone for your marketing and brand building program. You'll live with it for a long, long time - it is well worth it to get a professional involved. Inkscape is also widely used by a lot of people, many of whom have created tutorials showing you how to use the software, and that makes it even easier to download a piece of vector clip art and use it in your project. Do have a professional cartoonist/graphic designer develop it for you. There are many fine nuances that go into a well-designed cartoon brand mascot. What looks good on the sketchpad may not look good when it's reduced down to fit on a business card. A cartoon brand mascot may need to look good on a computer screen, embroidered on a shirt, etched on a pen, printed on a business card or blown up on a billboard. A good designer knows how to use the proper line weights; colors and shading that reproduce and hold their integrity over a wide array of applications.
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