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When you assemble the elements that will ultimately make up your restaurant brand, understand that they need to work together - not against each other. It's like assembling a stylish outfit for you to wear. Would you wear old sneakers with expensive nylons, a leather skirt, bikini top, a canvas purse with a silk bow in your hair while wearing purple lipstick with a rubber snake necklace? Using clipart elements to build your brand is the same thing. You need to make sure the elements are executed in a similar style: graphic, contemporary, traditional, organic, sketchy, cartoony, fun, warm, elegant, energetic, bold, delicate. Part of the problem is the plethora of clipart available on the Internet today. If you do a search for restaurant food clipart, you'll get pages and pages of obscure images executed in a wide variety of styles. It's difficult, if not almost virtually impossible to assemble an effective brand building set from a variety of sources. The best solution is to find a clipart supplier that has pre-assembled sets executed by a single artist in a consistent style. One source, Toons4biz.com, has several clipart sets built around different types of food characters specifically designed for restaurant promotion. These cartoon characters include a chef hat, pizza slice, taco, beer mug, chili pepper, steak and others designed as a brand mascot much like the Jolly Green Giant or the Pillsbury Doughboy. Each comes in a clipart set with many versions of the character, and logo templates, so restaurant owners can build a robust marketing and brand building campaign around the character. Here are some of the Creative Christmas Crafts ideas for you to try out: Independently owned restaurant owners such as pizza or Mexican restaurants need to be careful when they use clipart to promote their restaurant. Yes, it gives you an inexpensive solution, but it's easy to do more damage than good if you're not careful. After all, there is a reason why the big franchises pour so much money into their marketing.
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